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Finishing a Website in Eight Steps - Part 2

1. Review, review, review

Now that your website is almost done (phew!) it’s time to review it all. This includes:

  1. Ensuring consistent fonts and sizing.

  2. Ensuring consistent Brand colours.

  3. Proofreading your entire website. Get a professional proofreader’s eyes on it, if you can! There’s nothing worse than unprofessional typos and terrible grammar that can spoil your image.

  4. Check all buttons and hyperlinks work.

  5. Check all animations are working and you are happy with the overall result.

A Lightbox with a lead magnet offer is a great way to build your mailing list

2. Create a Newsletter Subscription page or Lightbox

One of the most important aspects of your website is to capture potential leads’ information. Set up a Newsletter subscribe page or lightbox (pop up box) to capture the emails of leads who are interested in your product or service. To increase the likelihood of people signing up, it can help to either offer a Lead Magnet (information that’s like a magnet for your dream client) or a Discount Offer. Give them something in return for their details.

3. Website Terms & Conditions, Privacy Policy & Disclaimer

Now for the not so fun part. If you collect any personal information through your website, such as names, email addresses or phone numbers then you should include a Privacy Policy on your Website.

It’s a good Idea to add Terms & Conditions as well. I would also suggest a disclaimer depending on the type of content you will feature on your website.

You can check out all 3 of these in the footer of my own website. My suggestion is to track down a free template and customise it to your business.

4. Publish your website

It’s time to publish your website. Publishing your website means it can be reached via your URL. Don’t get too excited just yet as we have a few more steps to go…

5. Link your website to Google.

The good thing about Wix is they hold your hand through this process. Giving you a step-by-step process for how you can link your website to Google. This process may vary depending on the platform you are using so refer to their specific instructions.

6. Set up a Google My Business Account

If your business has a location, you have an advantage in that you can set up a Google My Business Account which will allow you to come up in local searches through Google Maps without the gruelling process of trying to organically rank or paying to come up in the top of search results. So set up your Google My Business Account by following the instructions.

7. Set up a Facebook Pixel

A Facebook Pixel is a tool that allows you to figure out how effective your advertising can be, by analysing the actions of people using your website. This allows you to build targeted audiences for future ads. Check out the instructions from your website platform for how to set this up.

8. Time to go LIVE!

Congratulations, you made it! It’s time to go LIVE! Announce your new website on all your social channels to drive traffic there. It can help to have your Lead Magnet or Discount Offer ready to go via a subscription so you can capture emails and make the most of this traffic.

If you have any questions or aren’t game enough to take on this momentous task yourself, get in touch with me today for an obligation free quote. I simply love building websites and making business dreams come true!

Download your copy of my Free Guide 'How to build a mind-blowing website – 24 simple steps to WOW your dream clients' for the entire step-by-step process.

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