A business without a website is like jumping in the water with no swimmers on. It’s easier… sure it’s more free… a lot less hassle… but ultimately, pretty embarrassing when you’re walking back to your towel naked.
No judgement about nude bathing at all here. And no judgement about starting a business with no website – many people do. But the point is, in today’s society, if you want to be taken seriously, you gotta put on some nice clothes and show up with a little class.
Not only does a website build credibility – customers expect it.
Having standout branding and a website that grabs attention isn’t just an essential part of your business…
…it’s critical to your success.
A quick Google search isn’t enough. You need a website that blows people’s minds and draws in your dream clients.
1. A brand identity that WOWS your dream client
While it’s important to have brand consistency, it’s even more important to know who you are speaking to in the first place and what emotional response you’d love to evoke in them. Who is your dream client? Do you know their age, gender and interests? This will all impact on your branding. By carefully selecting your colours, fonts, imagery, language, and overall visual identity, you can create a brand personality that is hard for your dream clients to resist – and don’t forget, these are the people who will refer you to others, over and over again!
2. An eye-catching logo
A beautiful logo with an eye-catching (and often simple) design builds familiarity, credibility and trust. The symbolism in imagery has been around for thousands of years, conjuring people’s memories and emotions, so why not invest some time thinking about a logo that will impress? That being said, you can change up your logo every couple of years, so don’t get too hung up on perfection. We recommend playing around with designs in Canva, but if you’re stuck, hire a local graphic designer and trust their visual judgement to create something dreamy for you.
3. Site Map
If you are planning on building an extensive website with many pages, it can help to create a site map. GlooMaps is a simple and fast online site mapping tool. You can create your visual site map in minutes, the only catch, you need to open it within 14 days between each visit to keep it alive.
4. Website Copy
Now that you have your site map complete, it’s time to put together your web copy. Keep in mind that your web copy is 50% of what will keep people engaged so it’s important that it’s clear, concise and compelling. If you don’t have a knack for copywriting, you can write up the first draft, to the best of your ability, then have a copywriter polish it up for you.
5. Select the right Hosted Website Builder for you
With a mountain of web hosting platforms available, it’s hard to know which one to choose. I always encourage lots of research to figure out the best fit for your needs, which might be simple or complex. There are also websites like Capterra that help you to compare the pros and cons of a selected few options. During the process of deciding which platform I would use, I compared Wix, Wordpress & Squarespace. For me, Wix was the standout option due to its ease of use, custom designability and exceptional support.
6. Get your custom domain
An essential aspect of any website is your custom domain. This is the URL of your website eg. www.newleafcreative.com.au. There are many domain providers you can choose from. My personal preference is GoDaddy. They have fantastic support and have been amazing to deal with for all my web builds.
7. Web Design
Now for the fun part! Most web building platforms have templates available. It can help to find a template you like and customise it to your needs. Wix have the option to set up your business colours and fonts through the different headings and paragraphs to make the customising streamlined.
I like to start with setting up the different pages based off the site map followed by designing the header and footer as these will be the same on all pages. Remember to add your Social Links in the footer of your website.
Go through and create each page, using the copy from your word doc and images and graphics to make the design truly stand out. Wix have a number of free images available through their website builder. You can also find free images at Unsplash or Pexels or purchased stock images through iStock or Shutterstock. Remember to keep your colours and fonts consistent with your brand.
There’s so much more to tell you, but I couldn’t fit everything in!
If you need more tips or you’d like some help, get in touch and I’d love to share some advice or offer my services, from website building, copywriting, to design.
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Download your copy of my Free Guide 'How to build a mind-blowing website – 24 simple steps to WOW your dream clients' for the entire step-by-step process.